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How to make viral videos and 40 channels, a small Indian village of YouTube?

There are about 40 YouTube channels that are a source of earnings for them. 

For the first time from a small village called Tulsi in the Indian state of Chhattisgarh, a YouTube channel came to light and shortly became so famous that the local administration had to open a studio there.

Tulsi resident Geendra Shutra told Arab News that the comedy channel started with a friend of his in 2018, which received a good response and people liked it very much.

Gyandra Shotra was influenced by Bollywood, he left a banking job in 2014 and began to dream of making a wonderful film.

There was no familiarity or experience in the film industry, but Gaindra Shutra started hitting hands and eventually made the film. 

"The film came to a good response and people liked it, which gave us a lot of excitement."

There are about 40 YouTube channels that are a source of earnings for them. 

Later in 2018, Gyindra Shotra made a YouTube channel called Chhattisgarh and its neighbors and their neighbors.Other people in the village also began to be included in the videos.

It was the first YouTube channel from Tulsi, a village with a population of fifteen thousand, which gave the village a new identity.

'YouTube was not such a big thing in 2018, I and my friend did not know about editing at the beginning. We used to rehearse, then record and upload it. Later we started to find editing and slowly began to learn from the Internet. '

It has been seven years since the YouTube channel started and in the meantime, Gyandra Shutra's work has increased so much that a team of 200 people now works with them.

The local administration has set up studio in the village, seeing the interest of the residents. Photo: India Times

Most young and older people of Tulsi are also following in their footsteps, influenced by Ghandra Shutra.

'There are about 40 YouTube channels that are a source of earnings for them. There are a million 27,000 subscribers on my channel andWe earn Rs 35,000 ($ 410) monthly. '

There are about 40 YouTube channels that are a source of earnings for them. There are a million 27,000 subscribers on my channel andWe earn Rs 35,000 ($ 410) monthly

Given the interest of Tulsi residents in social media and Content Crush, the local administration has set up a digital studio in the village called 'Hummer Flex'. 

The studio has other facilities, including cameras, gums and all kinds of equipment, including computers.

Gulab Singh Yadau, the head of the Village Committee

Gulab Singh Yadau, the head of the Village Committee, says the purpose of the studio is actually appreciating the local talent, hopefully more talent will come out and they will make films shown internationally.

Every month 2.5 billion people watch

Every month 2.5 billion people watch YouTube and India is one of the largest markets in this platform.